As promised, here is an update on my work on developing a personal brand. I have contracted with a web host company, and I am in the process of setting up my personal website. I could give you the address now, but you would not see anything yet!
The website will be my main online hub from which all other social media, including this blog will spin off from. This includes any other blogs, Facebook, Twitter, Linkedin, and any other social media I decide to utilize. Ideally, all will have the same “brand” or name.
The idea is to provide the most consistent brand possible. So that, if a person sees my Facebook, Twitter, or website, they will immediately know it is the same person.
This will hopefully help in developing a larger and loyal following. This takes social media beyond entertainment and begins using it as a business and marketing tool.I have learned that especially for nonfiction books, publishers want to see that a perspective author already has a following or personal network.
So, as I am getting closer to finishing my final draft of my manuscript, I am also developing my personal brand. Once I have all the pieces set up, I plan on blogging about more specific topics found in my book.
Hopefully I will have my website set up next week along with my other social media sites!