I promised in my last blog post that I would share some of what I am learning about marketing which leads me to this title – Personal Branding.
When I began to embrace the idea of being a writer about one year ago after many years of encouragement from others, especially my wife, I had no idea of what all would be entailed.
As I wrote in my last blog about being a little bit overwhelmed by all of the publishing options that are available today for an aspiring author, I also find myself feeling the same way about the whole idea of self marketing.
With the growth of social media, the ability and opportunity to present yourself, your voice, your message in a consistent manner is incredible.
I have had a few factors that caused me to be resistant to the whole social media scene. First of all, being in my early 50’s , I am used to more of a face to face way of networking. I want to know who I am talking to just as much as that person probably likes being able to know me as well. I like to look into the eyes of the person I am talking to.
Secondly, I have been overly protective of my online identity. A couple of reasons for that. One is that I have done missionary work in some countries where it was prudent to be “unknown”. The other reason is that I have not wanted to be naiive about online relationships. I know that it can be fun and sometimes beneficial to reconnect with old friends and create new friendships. But, I have chosen to not go there out of respect of my marriage. I believe it is important for me to build strong hedges.
Thirdly, and not lastly, but all I will share here, is that I have avoided the social media world so that I would not become addicted to it. I have friends, as I am sure you do too, that spend countless hours on their social media sites. I know myself too well. Because I can easily become OCD about things, I made a decision to not even be tempted by it.
All these things were true because I viewed social media mainly as just that, a “social” activity. I understood that it could be very useful for someone who was networking for business or politics, etc. But, I had not seen the value for me until now.
Finally, I am getting around to the objective of this blog! I am learning that I am not just writing a book, or hopefully, books. I am beginning to form a business around who I am and what I have to say.
Now, I am beginning to see the tremendous value of creating personal brand. And, social media is a powerful way of getting the word out about that brand.
As I mentioned in the last blog, Michael Hyatt has a lot good information on his blog about this topic. www.michaelhyatt.com. He even has taken a lot of his blog posts on the subject and has written a book about it – Platform – Getting Noticed in a Noisy World.
I found a lot good supporting and additional online also about personal branding. Just a few of the general tips I have learned are:
- Know who you are.
- Know what your message is or you want it to be.
- Be consistent in your message.
- Know your audience and how to connect to them.
So, this is where I find myself. I laid in bed the other night processing out loud with my wife about creating my personal brand and platform. I less overwhelmed and becoming more excited about developing my personal brand.
Stay tuned to see how I roll it out in the weeks to come.