Full disclosure here – I watched Julie & Julia a couple of years ago with my wife. If you are not familiar with the movie, it stars Meryl Streep as Julia Child. The movie intertwines the story of Julia Child with a character named Julie who is blogging about cooking every meal from Julia’s first cookbook.
From what I remember, Julie began blogging as a way of recording her successes and failures as she cooked her way through the cookbook. I do not think she expected very many people to follow her blog. But many people did follow it much to her surprise.
At the time I was watching the movie, I was not even considering writing a blog. I had no reason to write a blog. I know a lot people blog to keep a digital journal. I have kept a journal for several years – with ink and in a simple composition book.
I am not sure that I want everyone in the world able to read what I write in my journal!
So, why did I begin blogging now? Initially, it was to give updates on my progress of my new book. Friends ask me a lot about how it is going. I began blogging about my status on the book.
I am now seeing the value to blog about more than just the book. I have been working on a personal brand. I hope to be launching my personal website soon from which I will blog through a broader yet still focused lens.
I now see blogging as a way to do the following:
- Speak to a broad audience
- Communicate my passions
- Have influence
- Find a like minded “tribe”
If you are a blogger, why do you blog? I would love to hear your comments.